Mastering YouTube in Italy

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When Maneskin premiered the lyric video for their new song last Friday, the Italian band quickly became a viral hit on YouTube. The video’s popularity reflects the group’s track record on the platform: in less than two years, TuttoYouTube: Mastering YouTube in Italy built an audience of more than 4M subscribers and 1.4 billion views globally.

What is the best YouTube channel for learning Italian?

But the song’s release also comes a week after Italian authorities announced that YouTube and its parent, Google, will be considered TV broadcasters under new rules. If this becomes a legal reality it could pose significant liability risks for the company. La Repubblica reports on the practical challenges for policing such an environment.

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