A business model generally refers to how an entity produces, delivers, and captures social value, in different economic, cultural, social or other frameworks. The procedure of business model development and modification is known as business model innovation and is part of strategic business planning. Business models are very useful for companies who are still beginning and are seeking to find a successful business model for their products, services, business processes, business structure, marketing strategies, business operations, etc. They can also be used by big companies who have been operating for many years to modify their business model to become more effective and efficient in a fast changing business environment. It can be adapted and modified whenever it becomes ineffective or it fails to meet the company’s requirements.
There are various business models that have been developed over time. There are some that are being successfully utilized by most businesses today. Some business models refer to industries while there are also some businesses that are developing unique business plans based on local conditions and communities. The examples of business models include:
Model A – Retail market segment: This model includes five million examples which includes examples from retail stores like Blockbuster, Sears, Wal-Mart, K-Mart, Costco, Target, Best Buy, Pier 1 Imports, eBay, Sam’s Club, Overstock, Walmart, The Cheesecake Factory, L Brands, Family Dollar, Target, and JCPenny’s. This example presents a very diverse market. There are big competitors and some businesses which are still starting. They have all set business plans and are using a variety of models. They can be a small store, chain, restaurant, etc.
Model B – Ecommerce Businesses: This category includes online businesses like eBay, Amazon, Overstock, Shopster, Craigslist, PayDotCom, Pepperjam, Usine, ZuZhu, and more. These businesses have been successful in establishing themselves in the past. However, with the emergence of internet technology these businesses have encountered new challenges. They face stiff competition from other ecommerce businesses and some of them have failed. In fact, some ecommerce businesses have experienced decline in sales. That is the reason why business models have been developed which focus on the use of technology and associated factors.
Understanding Business Models: An understanding of the different types of business models will give you an understanding about how to develop business models which are most suitable for your business. This understanding will also provide a good foundation for creating an effective business model for your business. You will have better understanding about which business model is most suitable for your business, which business will be the most profitable one, and which business will offer the most benefits. It will also make you aware about the factors that influence the market prices. All of these things can help you implement the right business model for your business.
Effective Business Model: To make money with business models you should create products and services that people need but are not currently available in the market. To create these products and services you should understand your customer’s needs and wants. You should then identify a unique value proposition for them. Unique value proposition identifies the reasons why a customer should buy from you and why they should use your services. A unique value proposition enables you to stand out from your competitors. Therefore, it is important that you identify a unique value proposition before going ahead with the business model.