Day: May 16, 2024

How to Use Twitter Ads to Grow Your Follower List

Twitter Ads are a powerful tool for marketers to reach new audiences and grow their follower list. The platform offers eight different ad objectives, from app installs to video views, and allows businesses to target specific users by their interests or location.

Twitter ads work on an auction system, with advertisers setting a maximum bid they are willing to pay per action, as well as a daily budget for the campaign. If a user performs an action that’s not in line with your objective, they won’t be charged (for example, if you promote a Tweet in a follower campaign and someone follows your account but doesn’t like or interact with the content), and Twitter regulates how often the ad is shown so that it’s not overly interruptive to users.

Tweets That Thrive: Navigating Twitter Ads

The ad formats available on Twitter are varied, and you should always test different styles to find what works best for your audience. In general, try to keep ads mobile-friendly — about 80% of Twitter usage happens on smartphones. A vertical video format and a clear call to action are ideal for mobile.

Twitter’s campaign objectives are designed around the traditional marketing funnel, with Awareness (or Reach) campaigns being about grabbing users’ attention, and Conversion campaigns being about moving users from awareness to purchase or sign up. The platform also offers Lookalike audiences to expand your reach to similar types of users, and conversion tracking to help brands understand the impact their ads have. Improvado’s Twitter analytics capabilities include customer journey mapping and marketing attribution modeling, which allow you to track the value of your campaigns and optimize their performance.

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How a Magic Mushroom Dispensary Works

The owners of a Vancouver chain that sells magic mushrooms are hoping to follow the same path as pot dispensaries, which have been legalized in Canada. But they’ll have to overcome some obstacles.

Inside the small studio, Darren Lyman goes over the options for the members of his mushroom co-op. He sells magic mushroom dispensary by the ounce and half-ounce, for a fee that includes a conversation about the intoxicating effects of magic mushrooms and how they can help people with mental illnesses like depression, addiction and PTSD. He says his customers often come in with a problem, and he wants to be there to guide them through the process of using mushroom medicine.

The Science Behind Magic Mushrooms: Understanding How They Work in the Brain

Despite the risk, the mushroom business is booming. Storefronts selling psilocybin mushrooms have sprouted in cities across Canada and online, as consumers seek out psychedelics that can help with anxiety and depression. But government regulators have turned a blind eye, and the legal gray area creates opportunities for sellers and challenges for police.

There’s no evidence that people can become physically or psychologically dependent on psilocybin mushrooms, and there’s no reason to think they are more dangerous than other drugs, including alcohol, marijuana and amphetamines. However, the drugs are still illegal to produce, sell and possess in most contexts, and the spores used to grow them can carry contamination that could cause adverse side effects. Some people may also experience psilocybin-related flashbacks, which are unpleasant and can be frightening.

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